Lately google made some changes to their rank algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being thrown away by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, Chain Sling, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, sherri hill dresses , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. As we can see, article marketing with great content is the way to go. Now imagine you have your own blog network, such as Laser Level, then it will be easier to do article marketing.
Bottom line is that you should create great content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, take Axle Strap as an example, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.